I Love TAG Heuer and have a number of these reps. I'm especially fond of the Carreras and have 4, but also have a link 42, and an Aquaracer 500. I've also had several gens in past years. I have a 20 year old watch magazine that gives phonetic pronunciation for all Swiss watch brands.
It claims the proper pronunciation for Heuer is "Hugh-er"
My watch repair guy says the proper way for Heuer is "How-er"
Another friend who also collect the brand thinks it should be pronounced "Hoy-yer"
Is this one of those mysteries where no one know's for sure, or is there a definitive, correct way to pronounce the name?
I suspect that the best answers will come from one of the members in Germany or Switzerland, but I would appreciate any input at all.
If possible I would like to settle this question once and for all.